Store Savvy: Kara Ross Hosts a Rock Lobster “Dinner Party” to Unveil New Line

Kara Ross lobsterIt wasn’t Maine, Cape Cod or even Montauk, but lobsters were the menu highlight last week in New York when Kara Ross hosted a very creative “dinner party” at her Madison Avenue store.

The designer, who has both fine and fashion jewelry collections as well as a handbag line, has gone into tabletop, starting with her massive pearl-and-crystal encrusted lobsters.

To celebrate the theme and engage press and customers, Ross hosted a Rock Lobster party, stationed in the store window. Passersby got views of six crustaceans positioned around a table, who all appeared to be dining on Kara’s jewels.

And Instagram and Twitter were the dinner tickets.

Guests who Tweeted or Instagrammed photos of the lobsters were given lobster rolls from Luke’s Lobster. Hashtag: #rocklobsters. Talk about working for your dinner!

Ross did additional promotion with a gemstone-encrusted lobster emblazoned Vespa scooter, which spread the word around town.

Some Instagram posts:
Lobster Instagrams Kara Ross

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Lobster Instagrams - Copy_Page_1_Image_0001
Lobster Instagrams Kara Rpss

 

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Lauren Parker

Lauren Parker, Editor-in-Chief, Accessories Magazine

As Editor-in-Chief of Accessories Magazine for the past 12 years, Lauren Parker has covered accessories both from a retail business perspective and a fashion point of view. In previous full-time magazine jobs and freelance gigs, she’s written about practically every angle of fashion lifestyle living, including accessories, fine jewelry, Caribbean travel, private jets, Hampton’s real estate, the New York art scene, the bridal industry, men’s lifestyle and being a mom. She loves meeting designers and seeing how their latest offerings capture the current zeitgeist and fit into the entire cultural and social picture.