Origami Owl Presents O2 Experience to 5,000

Teen entrepreneur Bella Weems

Teen entrepreneur Bella Weems

Chandler, AZ—For starters, Bella Weems, the overachiever teen who founded Origami Owl, a jewelry line known for its customizable jewelry, finally got her wish. In addition to turning her jewelry dream into a multimillion enterprise, she did get the car she wishes for—a Jeep Cherokee. And she’s planning to attend Arizona State University, so she’ll still be close to Origami Owl.

Weems gave a special presentation last week at O2 Grow Experience, the brand’s second annual conference, in Phoenix this past weekend.

More than 5,000 attendees descended to see the latest product launches and participate in presentations designed to support and empower the Independent Designer sales force that is at the heart of Origami Owl. The brand mission to be a “force for good” and “make a difference in the lives of others,” was evident throughout the three-day program, which balanced practical as well as motivational information and speakers.

The big news out of the conference was the launch of a beautiful new collection of elegant crystal lockets, crystal leather wrap bracelet lockets, crystal lanyard lockets, crystal stud earrings and colorful individual crystals which includes an exclusive custom hexagon crystal design, all made by Swarovski. As with all Origami Owl jewelry, this special collection is available exclusively through Origami Owl “Designers” or OrigamiOwl.com.

“We are building our brand and quality association by introducing a collection made with such premium ingredients as Swarovski crystals,” said Chrissy Weems, Co-President of Origami Owl. “The collection embellished with Swarovski crystals is exemplary in terms of trend and quality, and we are proud to include these offerings in our fall collection.”

The O2 Grow Experience opened with on-stage presentations from the original Origami Owl team, Co-founders Bella and Chrissy Weems, Tyson Basha, Shawn Maxwell, and Jeff and Jessica Reinhart.  The Origami Owl executive team including Co-President Tricia Chiodo, Chief Performance Officer Darleen Santore, Chief Marketing Officer Deb Bursley, Chief Operating Officer Kevin Raulston, and newly appointed Chief Sales Officer Sandy Spielmaker also made appearances.

‘Owlettes’

A highlight of the conference was a special performance of an original song co-written and performed by Bella in honor of Origami Owl’s national partnership with the charity, Childhelp, the nation’s oldest and largest nonprofit advocating for abused and neglected children.

Awards and special recognitions were given out to deserving Designers and full-audience giveaways prompted loud roars of applause from the crowd.  Breakout sessions throughout the weekend were designed to help Independent Designers build and grow their own businesses with a focus on learning and development for professional leaders.  These included presentations on the power of social media, networking, and balancing your energy for both mind and body.

Keynote speaker, graffiti artist and entrepreneur Erik Wahl, delivered an inspiring on-stage visual performance on Saturday, during which he painted while speaking about encouraging business profitability through innovation and superior performance.

Among the announcements was the official launch of O2 Academy, a virtual learning and development experience offering courses to improve the life and business skills of Origami Owl Designers. The platform also offers Hoot Academy, an education training opportunity developed for aspiring O2 designers, known as Owlettes—young adults between the ages of 12 and 17 years that allows them to work alongside their parent or guardian who is an active Designer. Hoot Academy offers interactive learning opportunities that help Owlettes establish business skills, build relationships and strengthen self-confidence.

Additional reveals included a fashion show to launch the 2014 bridal collection with charms for the bride, bridesmaids and a unique clasp designed for the bridal bouquet on which the company’s line of Origami Owl lockets, charms and dangles can be added to personalize the special day.  The exciting fall assortment included seasonal charms, the new Core line and recently launched Bienvenidos Collection featuring Spanish language and culturally inspired charms and plates, was also displayed.

The weekend ended with a big gala celebration on Saturday night featuring a second original performance by Bella Weems, and a giveaway where one special Designer won a custom Origami Owl Jeep. The closing event honored top Designers who were recognized for their achievements over the past year, as well as their contributions to the goals and mission of Origami Owl. www.OrigamiOwl.com

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Jeff Prine

Jeff Prine, Editor at Large, Accessories Magazine
Jeff returns as a regular contributor to Accessories magazine. Initially Jeff worked as senior editor at Accessories more than 20 years ago and his love of the industry has followed him until present. Since his tenure here, Jeff has continued to report jewelry, watch and other luxury goods trends as executive editor at Modern Jeweler magazine, fashion director at Lustre, and as contributor on products and trends for consumer and trade publications and websites. In addition to his editorial experience, Jeff also served as an adjunct instructor for accessories merchandising at Fashion Institute of Technology. jeffp@busjour.com